Sun Medical Center Hanoi and 2M Media have collaborated on both communication and marketing efforts. While we have previously partnered on various projects involving pharmaceutical products and dietary supplements, this is our first venture into the healthcare sector with a major multi-specialty clinic.
SUN MEDICAL CENTER
Sun Center is a renowned healthcare center originally from South Korea, with branches in several countries. The Hanoi branch of Sun Medical Center adheres to international medical standards and features a team of multinational medical professionals, including professors, doctors with doctorates, and specialists from South Korea and Vietnam. The center is equipped with modern diagnostic tools and advanced medical equipment.
Brochure Design for the Clinic
Designing a Service Menu for the Clinic
Introducing Flyer
Medical File Folder Design
Doctor Nameplate Design
Business Card Design for Sales Staff
Of course, there are many other design materials necessary for a unit like a clinic, especially a large polyclinic similar to a hospital, like Sun Medical. These materials are essential to ensure sufficient support in operations and to serve as communication tools for customer recognition when they visit the clinic.
In terms of operations, these include information forms, result slips, service price lists, medical examination packages, acrylic information stands at the reception desk, doctor’s office desks, nameplates, and directional signs. There are numerous details needed to ensure that customers have a complete experience at a professional clinic, don’t you think?
The Campaigns
Additionally, we assist Sun Clinic in launching advertising, communication, and event campaigns tailored to the clinic’s timing and desires. We will share a few campaigns in this article.
As briefly mentioned above, Sun Clinic is a blend of a clinic and a hospital. It’s like an international hospital that has not yet obtained hospital certification in Vietnam. We developed a sales campaign featuring a membership card policy, which can also be considered a prepaid customer service package. This program offers custom pricing packages with specific policies, incentives, and regulations to encourage customers to pay in advance for future medical services.
For the International Women’s Day campaign on March 8th, we organized a variety of communication activities.
- We held events at the clinic, including a check-in area for customers.
- We also offered special promotions for women, such as free breast health screenings and oral health check-ups.
The campaign was promoted before the holiday through online channels, including running ads on Facebook and the clinic’s website with designed images and produced video content. We also set up standees to inform customers who visited the clinic earlier and distributed flyers at nearby locations.
Some other campaigns include promotional programs offering discounts for customers who visit the clinic and use services such as general health check-ups, health check-ups for job applications, driver’s health check-ups, and dental services.
